Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Design and Merch Messaging

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The project kicked off with a creative overhaul of the festival’s original logo, accompanied by the development of a vibrant and dynamic color palette. Armed with only a low-resolution jpg, I skillfully illustrated and modernized the iconic Grandpa Bredo head.

Renowned for its exhilarating coffin run, wherein teams compete in their custom-designed coffins, the festival naturally embraced a prominent theme – skeletons. This distinctive element influenced the creation of an alternative logo, featuring a skull in lieu of the face. The strategic intent behind this dual-logo approach was to offer a unique merchandise experience, enticing buyers and collectors to acquire both versions, thereby amplifying the festival’s brand presence.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Design and Headlines

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The project commenced with the creation of the alluring Catch the Glow logo, designed to encapsulate the essence of the holiday event campaign. Presenting the client with a range of compelling options, the logo showcased on the left emerged as their definitive choice. Renowned for its enchanting horse carriage parade, the holiday illumination transforming Main Street, and an array of festive treats and activities in the park, the festival is a beacon of seasonal joy.

This multifaceted campaign extended its reach across various social platforms and was featured in engaging print ads, ensuring a widespread and captivating presence.

Agency: Starmark
Title: Sr. Art Director
Client: Marine Research Hub
Role: Concept and Design

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2018 Communicator Award Winner - Distinction of Corporate Communications/Corporate Identity/Logo Non-ProfitScroll to view work

A BIG BRANDING TASK WITHIN A SMALL WINDOW
The Starmark team developed a set of core values, personality and identity for the brand to inform the visual approach, helping to create and critique dozens of potential designs. Selected brand mark designs and mobile landing pages were tested with a focus group, refined and deployed – all within 2 months.

Agency: The Partnership
Title: Associate Creative Director
Client: Naples Community Hospital
Role: Concept, Design and Brand Guidelines

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Naples Community Hospital (NCH) Heart Institute entrusted us with the task of establishing a distinctive identity, setting it apart from the broader NCH brand and positioning it as the premier Heart Institute in South Florida. Our journey commenced with the creation of a unique brand mark exclusively tailored for the NCH Heart Institute (NHI).

We ingeniously incorporated the NCH "wave" into the design, seamlessly intertwining it with a heart motif. The result, our striking "wave heart," assumed a vibrant red hue, introducing a new and exclusive color to the NCH brand palette, reserved solely for the Heart Institute. Following the successful logo creation, we meticulously crafted a concise one-page brand guideline.

Our creative endeavors extended into a comprehensive campaign, featuring captivating footage and photos captured during a Naples photoshoot. This campaign manifested through :30 spots broadcasted locally in Florida, dynamic social and digital banners, and an array of collateral. Each element of the campaign was meticulously tailored around three key pillars of the Heart Institute: CRAFT, CARE, and EXPERIENCE.

Agency: The Partnership
Title: Associate Creative Director
Client: Genuity Medical
Role: Concept, Design and Brand Guidelines

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Genuity Medical is a distinguished private equity firm specializing in partnering with owners and founders of medical product and manufacturing companies. When Genuity Medical sought to define its identity, they turned to us for more than just a brand mark – we became the architects of their entire brand narrative.

In crafting their distinctive brand, we not only designed a compelling brand mark but also meticulously outlined and defined their brand guidelines. Our commitment went beyond aesthetics; we delved into the essence of Genuity Medical, capturing its vision and values to create a comprehensive and cohesive brand identity. Witness the synergy of innovation and partnership, exemplified in every element of the Genuity Medical brand.

Agency: Nscheiner Studios
Title: Designer
Client: Wendi Rutigliano
Role: Concept and Design

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Agency: The Partnership
Title: Associate Creative Director
Client: Batesville Indiana
Role: Concept and design

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Agency: The Partnership
Title: Associate Creative Director
Client: Ripley County Community Foundation
Role: Concept, Design and Brand Guidelines

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Agency: Starmark | Award Winner - Gold Addy
Title: Sr. Art Director
Client: Karisma
Role: Concept and Design of Brandmarks and Design Of Restaurants Food Truck

2017 Gold Addy Award Winner - BRGRS Ph Restaurant Install

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In branding BRGRS.PH, we took inspiration from the Sensatori color palette as well as the singular deliciousness of its namesake food.

The “PH” looks as if it is written in ketchup. The food truck seems to be splattered with ketchup and his buddy mustard. And with burger choices this enticing, why hide them inside the menu? “The Dominican,” “The Oxtail” and other burger names line the top of the food truck.

Agency: Starmark | Award Winner - Gold Addy
Title: Sr. Art Director
Client: Karisma
Role: Concept and Design

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Agency: Starmark
Title: Sr. Art Director
Client: Stiles
Role: Concept and Design

The logo for The Main Las Olas best captures the property’s key value proposition. It puts a flag in the ground: taking ownership of the neighborhood. We will be downtown’s beacon: drawing bright minds, trendsetters, disruptors, innovators and influencers to live, work and play. Where business gets done. Playtime goes into overtime. And life downtown happens.

The two pillars comprising the “M” symbolize its dual mission—a visual representation of two buildings, one commercial and the other residential, connected by a central event space and common area. The design also emphasizes its forward thinking structural points, from low-reflectivity glass to higher-than-usual office ceilings.

Agency: Starmark
Title: Sr. Art Director
Client: Entercom
Role: Concept and Design

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale
Role: Concept and Design

Agency: Starmark
Title: Sr. Art Director
Client: Karisma Hotels, Azul Beach Resort Negril
Role: Concept, Design and Illustration

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Karisma Hotels entrusted us with the creation of the logo for Nesta Rasta Lounge, a Reggae-themed bar nestled within the picturesque Azul Beach Resort Negril in Jamaica. Drawing inspiration from the iconic Bob Nesta Marley and his timeless music, we delved into the creative process, crafting a variety of distinctive logos, each thoughtfully infused with his spirit.

The showcased logo, featuring the majestic lion, known as the Rasta lion, stands as the chosen symbol to represent Nesta Rasta Lounge. This emblem encapsulates the essence and character that perfectly aligns with the vision of Karisma Hotels for their vibrant and captivating establishment. As the most important symbol of Rastafarianism, the Rasta lion carries profound significance, adding depth and cultural resonance to the identity of the lounge.

Agency: Nscheiner Studios
Title: Freelancer
Client: Drinkco
Role: Concept and Design

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Agency: WMG Designs
Title: Brand Director
Client: Blow Hair Salon
Role: Concept and Illustration

Agency: Planning Group International
Title: Sr. Art Director
Client: Dolce Fresche
Role: Concept and Design

Agency: WMG Design
Title: Brand Director
Client: Graffek Design
Role: Concept, Design and Illustration

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Agency: Planning Group International
Title: Sr. Art Director
Client: Citifinancial
Role: Concept and Design

Citifinancial, a standout among our esteemed clients, enthusiastically embraced the idea of sponsoring a race car, thanks in part to the persuasive efforts of our Vice President, who happens to be a devoted NASCAR enthusiast. Given my primary focus on this client's creative endeavors, I was entrusted with the comprehensive responsibility of conceptualizing and designing the new racing logo, car aesthetics, uniforms, and all associated promotional materials. This undertaking also involved orchestrating a dynamic photoshoot featuring the drivers and the sleek race car.

Agency: Sapient
Title: Associate Creative Director
Client: Roush Yates Engines
Role: Concept and Design

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Agency: Nscheiner Studios
Title: Freelancer
Client: Smart Cookie Productions
Role: Concept, Design and Illustration

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Agency: WMG Design
Title: Brand Director
Client: Mercy for Children Non-Prophet
Role: Concept, Design and Illustration

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Agency: Starmark
Title: Sr. Art Director
Client: Bradford Marine
Role: Concept & Design

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Agency: Sapient
Title: Associate Creative Director
Client: Cricket Wireless
Role: Concept & Design

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Agency: Nscheiner Studios
Title: Freelancer
Client: Drinkco
Role: Concept & Design

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Agency: WMG Designs
Title: Brand Director
Client: Precision Packaging
Role: Concept & Design

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Agency: Nscheiner Studios
Title: Freelancer
Client: Logo Hangers
Role: Concept & Design

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Agency: The Partnership
Title: Associate Creative Director
Client: NCH Community Blood Center
Role: Concept & Design

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