Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Layout & Design

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BUSINESS AS USUAL – VEP requested our assistance with their monthly asset creation, which includes social media content, digital displays, and out-of-home advertisements at the Denver airport. These monthly creatives were based on pre-established branded campaigns aimed at promoting tourism.

For social media, we designed assets tailored for both feed posts and stories. The digital banners were created in 12 different sizes, including options for desktop and mobile. Each banner featured a call-to-action (CTA) highlighting Estes Park’s proximity to Denver for the specific audience, as well as a version with a more general CTA, making it applicable to a broader audience. This approach effectively doubled the number of banners to be designed.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Layout & Design

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VEP has asked us to handle their monthly asset creation, which includes social media content, digital displays, and out-of-home advertising seen at the Denver Airport. Each month, the creative is based on pre-established branded campaigns designed to promote tourism.

For the Frozen Dead Guy Days festival, our primary goal was to boost both attendance and ticket sales. As one of the region's most eagerly awaited events, the festival draws a unique crowd. The creative direction focused on capturing the festival's distinct vibe while encouraging strong engagement from potential attendees.

Agency: NScheiner Studios
Title: Contractor
Client: MODUS
Role: Concept, design of banners and display

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MODUS and their latest product, Spotlight—an innovative stanchion designed to both promote products and guide walk-through traffic—were preparing to showcase it at CinemaCon 2025 in Las Vegas. To support this, they needed a visually striking backdrop aimed at movie theaters, as well as banners that highlighted the stanchion’s unique marketing capabilities and captured attention.

For the banners, we reimagined iconic movie posters, incorporating some of their most memorable quotes. We then adapted these banners into engaging social media posts, where the stanchions broke the frame to grab the viewer’s attention, accompanied by a strong call to action directing them to the MODUS booth at the trade show.

In addition to creating four individual posts featuring the banner art, we also designed a carousel post that showcased a sequence of images. When swiped, the images seamlessly merged, giving the illusion of one continuous panoramic view.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Design and Messaging

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Visit Estes Park launched a campaign to promote its first-ever Skijor event, an exhilarating blend of Colorado’s skiing heritage and cowboy roots—combining the best of both worlds. The campaign featured a strategic mix of digital banners, social media, and out-of-home advertising at Denver International Airport, all designed to drive ticket sales and build excitement.

Three creative concepts were presented, all of which were well-received by the client. Unable to choose just one, the decision was made to use two concepts and roll them out in phases. The first phase focused on generating awareness and anticipation for Estes Park’s inaugural Skijor event, while the second phase reminded audiences that the event date was approaching, urging them to attend and secure their tickets.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Messaging & Design

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Visit Estes Park asked for a new campaign to promote the Rocky Mountain Roamer, an AI-powered travel planning tool. The campaign featured a blend of print ads, digital displays, social media, and out-of-home ads at Denver International Airport, highlighting the Roamer’s ability to simplify trip planning.

The Roamer provides instant recommendations for lodging, dining, activities, and safety, making it easier for visitors to explore Estes Park and the Colorado Rockies. By leveraging both traditional and digital media, the campaign aimed to boost awareness of the tool and encourage travelers to use it for a smarter, more personalized experience when planning their trips.

Agency: NScheiner Studios
Title: Contractor
Client: MODUS
Role: Concept, Design and Copy

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MODUS tasked me with creating their brand guidelines, which began with a thorough audit of the brand mark and its two product logos—ZonePro and Spotlight. During the audit, I identified areas where the logos could be more streamlined and cohesive, especially when placed side by side. Based on these insights, I made alterations to the logos, refining their proportions and scaling them to work better together visually.

To increase flexibility and ensure consistency across different formats, I created both stacked and horizontal versions of each logo. This allowed the logos to maintain their impact while adapting to various design needs.

Once the logos were refined, I used the company’s mission statement as a foundation for the rest of the guidelines. I crafted copy to support that vision in each section, ensuring the messaging was consistent throughout. I also developed detailed usage instructions for the brand mark, including dos and don’ts, expanded the color palette, and introduced a new company font, which I researched and introduced for a more modern, cohesive look. I created specific font guidelines, designed new company patterns, and defined the company’s voice and tone to ensure that every aspect of the brand reflected MODUS’s values and identity.

Agency: NScheiner Studios
Title: Contractor
Client: MODUS
Role: Photo retouching, banner and stanchion design, integrating the product seamlessly into the space

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For MODUS and their latest product, Spotlight—an innovative stanchion designed to promote products while also guiding walk-through traffic—several renderings were needed for social media posts, blogs, emails, and sales materials. To maximize visibility, we identified various venues where the Spotlight stanchions would have the greatest impact.

Since the product hadn’t yet been installed in these environments, the challenge was to digitally superimpose it into diverse indoor settings. These backgrounds were chosen to represent a range of venues such as concerts, festivals, museums, automotive shows, theme parks, and more.

The examples shown are just a few of the many renderings I created for this campaign.

Agency: Monetize Social
Title: Senior Art Director
Client: Intuitive Surgical
Role: Concept & Design

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Intuitive Surgical, a recognized leader in robotic-assisted surgical systems for minimally invasive procedures, has collaborated with Monetize Social, a preferred marketing partner, to develop a streamlined design template system for digital and social media advertising. This initiative is part of the broader “There is No Magic Pill” campaign, which aims to reinforce the precision and effectiveness of robotic-assisted surgery in addressing complex medical conditions.

The design template system created by Monetize Social provides surgeons and healthcare organizations with a flexible, yet standardized framework to produce high-quality, consistent content for their digital channels. This approach not only enhances the ability of healthcare professionals to communicate their expertise but also enables them to maintain a strong, unified digital presence.

By offering customizable templates, the system reduces the complexity of content creation, allowing surgeons to efficiently tailor messages that align with their unique brand and the campaign's overarching goals. In turn, this facilitates increased engagement with target audiences, promoting the benefits of robotic surgery while supporting the campaign’s educational objectives.

Ultimately, the collaboration between Intuitive Surgical and Monetize Social enhances the ability of healthcare systems to reach patients and stakeholders with relevant, timely, and impactful content, furthering the broader objective of advancing digital engagement in the medical field.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Design and Merch Messaging

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The project kicked off with a creative overhaul of the festival’s original logo, accompanied by the development of a vibrant and dynamic color palette. Armed with only a low-resolution jpg, I skillfully illustrated and modernized the iconic Grandpa Bredo head.

Renowned for its exhilarating coffin run, wherein teams compete in their custom-designed coffins, the festival naturally embraced a prominent theme – skeletons. This distinctive element influenced the creation of an alternative logo, featuring a skull in lieu of the face. The strategic intent behind this dual-logo approach was to offer a unique merchandise experience, enticing buyers and collectors to acquire both versions, thereby amplifying the festival’s brand presence.

Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Concept, Design and Headlines

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The project commenced with the creation of the alluring Catch the Glow logo, designed to encapsulate the essence of the holiday event campaign. Presenting the client with a range of compelling options, the logo showcased on the left emerged as their definitive choice. Renowned for its enchanting horse carriage parade, the holiday illumination transforming Main Street, and an array of festive treats and activities in the park, the festival is a beacon of seasonal joy.

This multifaceted campaign extended its reach across various social platforms and was featured in engaging print ads, ensuring a widespread and captivating presence.

Ann Kenna is a published memoirist, essayist, and performance poet. Having spent her formative years on Long Island, Ann recently dropped her beach chair on the southwest coast of Florida. She discovered the snowbird culture on Marco Island and experienced a rare glimpse of old-moneyed senior citizens in high-end beachfront condos. Heading further south, she found her way to the Florida Everglades—the end of the road where exotic predators flourish. Florida, rich in personal stories and unique, humorous situations, gifted Ann with a never-ending supply of inspiration.

Having completed her first novel, she was eager to create a distinctive and captivating cover design that would make her book stand out on the shelves. I proposed the idea of custom “doodles” tailored specifically to her story—an eye-catching, personalized style that could become her signature and carry over to future novels, with each design uniquely reflecting the essence of its respective tale.

After immersing myself in a social design project for a burgeoning museum in Dania, Florida, I found myself captivated by the intricate world of typography. Determined to break free from conventional norms, I embarked on a journey to redefine the letters of my own name, infusing them with personal significance and creativity. I dared to assert that the letters in my name were whatever I declared them to be—I took ownership of their meaning and form. Would others embrace this departure from tradition? Every letter was meticulously hand-crafted from the depths of my imagination, breathing life into a unique and innovative expression of self.

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Agency: Monetize Social
Title: Senior Art Director
Client: Grand Bay Club
Role: Design and Layout

Discover the charm of The Grand Bay Club, your family-friendly private beach haven in Miami Beach. Tailored for local residents seeking a retreat, our club invites families to create lasting memories by the shore. The Miami Beach edition, a secluded enclave, beckons with its tranquil beachfront setting.

Our brochure highlights this exclusive escape, perfect for not just parents but the entire family. Embrace a warm and welcoming atmosphere with thoughtful design and innovative features that cater to every member. Indulge in one-of-a-kind dining experiences and entertainment crafted for family enjoyment. The Grand Bay Club is not just a destination; it's a cherished getaway where the simplicity of beachside living meets the joy of family bonding. Welcome to your family's private paradise at The Grand Bay Club.

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Agency: Monetize Social
Title: Senior Art Director
Client: Visit Estes Park
Role: Retouching

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Estes Park requested a reevaluation of their visuals, seeking enhancements such as refining the skies by eliminating clouds to establish a clearer backdrop that allows headlines to command attention. Additionally, we heightened the vibrancy of the photos, accentuating the splendor of their wildlife.

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale Convention & Visitors Bureau
Role: Concept, Design of Print and Digital, Storyboards and On sets for Filming

2018 Platinum Hermes Award Winner - Hello Sunny 2.0 Brand TV Ad Campaign
2018 Platinum Hermes Award Winner - Hello Sunny 2.0 Integrated Marketing

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Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision.

After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater Fort Lauderdale. It was also influencing consumers to consider visitation.

Over the years, Greater Fort Lauderdale has grown into a more sophisticated landscape with much richer offerings in terms of experiences, luxury resorts and off-the-beaten-path adventures. The yachting capital of the world was experiencing a renaissance. The new campaign had to reflect this, yet still retain the happy-go-lucky vibe that was the core of its brand personality.

Agency: Starmark
Title: Sr. Art Director
Client: Fort Lauderdale-Hollywood International Airport
Role: Concept and Design

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While working at Starmark, I had the privilege of designing and implementing this campaign to upgrade Fort Lauderdale-Hollywood International Airport's (FLL) brand identity. The goal was to enhance awareness of the distinctive FLL airport code, aligning with the airport's commitment to ongoing growth and its mission to be a world-class facility. As part of this effort, I played a key role in creating a prominent and eye-catching welcome sign that now greets all arriving guests. This sign served as a powerful tool to reinforce recognition and support future communication initiatives.

In addition to the physical enhancements, my responsibilities at Starmark also involved designing print advertising. These ads, which I had a hand in designing, were featured in national aviation journals and regional business alliance publications. They highlighted FLL's impressive growth, its substantial economic impact, and the investments made to improve guest comfort and safety, further solidifying FLL's reputation in the industry and among travelers.

Agency: Starmark
Title: Sr. Art Director
Client: Fort Lauderdale-Hollywood International Airport
Role: Concept, Design of Print and Digital, All On-Site Signage, Storyboards and Illustrations

2016 Silver ADDY Award Winner - Cross Platform category and Local Television Campaign

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SCHLEP-FREE: PARKING GETS EASY PEASY AT FLL
Fort Lauderdale-Hollywood International Airport (FLL) relies heavily on parking as its primary revenue source. However, this revenue stream was on the decline due to aggressive competition from off-site parking vendors. To address this challenge, airport officials turned to Starmark for assistance, and Starmark delivered by achieving double-digit revenue growth.

To promote the campaign, a multi-channel approach was adopted. This included not only television advertisements but also animated digital banners and radio spots that aligned with the airport's fun and lighthearted brand personality.

Within the airport premises, various on-property media elements were strategically placed to capture the attention of busy travelers. This encompassed airport pole banners, wall and elevator signage, all designed with striking graphics to immediately engage passersby. Additionally, a kiosk was set up in Baggage Claim to assist returning passengers in locating their parked vehicles, enhancing the overall airport experience.

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale Convention & Visitors Bureau
Role: Concept of Activation, Design of Mr. Sunny Mascot and Taxi Cabs and Illustration of Flat Mr. Sunny.

2018 Gold Hermes Winner - Hello Sunny London Market Campaign, Integrated Marketing/Event Marketing

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Across the Pond and over the hill to London we will go … This winter, Starmark and Greater Fort Lauderdale warmed up London with a huge ray of sunshine (25 rays to be exact). A 3-day blitz throughout London, including Liverpool Station, South Bank and St. Paul’s Cathedral brought smiles, hugs and whole lot of snapping and sharing of #HelloSunny around the world.

The brand bridging consumer event was supported with 25 wrapped taxis, a radio promotion, newspaper ads, out of home and social and digital media. British Airways Holidays partnered to promote special packages to Greater Fort Lauderdale.

To help us spread the sunshine, we enlisted 25 “Hello Sunny” ambassadors, dressed as “sunshine” to distribute sunglasses, flat sunny cutouts for photo/sharing opportunities, and most of all, sun-shining grins. Starmark was supported by Hills Balfour, our London PR partner to extend the reach of the activation through media events and syndicated radio interviews to over 29 stations.

Millions of social engagements were generated through social media, including Periscope, which increased amplification and generated global buzz.

Agency: Nscheiner Studios
Title: Illustrator
Client: Nscheiner Studios
Role: Concept, design, sketches, vector illustrations and story

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CHARACTERS:
Amanita - Named for the Amanita mushroom
Shaggi - Named for the Shaggy Mane mushroom
Hon - Named for the Hon Shimeji mushroom

Behold! Emanating from the treacherous paths of an entirely nonexistent and utterly mysterious bamboo forest, located in the mystical realm of Asia (as far as you know), emerges a motley crew of mushroom warriors. Fueled by an insatiable appetite to exact vengeance, they've made it their mission to serve justice upon those who dare to do wrong. Ah, yes, dear adventurers, brace yourselves and heed this warning: Beware the warriors - Fungal Fury!

Agency: The Partnership
Title: Associate Creative Director
Client: Genuity Medical
Role: Concept and Design

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Genuity Medical is a distinguished private equity firm specializing in partnering with owners and founders of medical product and manufacturing companies. When Genuity Medical sought to define its identity, they turned to us for more than just a brand mark – we became the architects of their entire brand narrative.

In crafting their distinctive brand, we not only designed a compelling brand mark but also meticulously outlined and defined their brand guidelines. Our commitment went beyond aesthetics; we delved into the essence of Genuity Medical, capturing its vision and values to create a comprehensive and cohesive brand identity. Witness the synergy of innovation and partnership, exemplified in every element of the Genuity Medical brand.

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale Convention & Visitors Bureau
Role: Concept, Design of Cabana Bus Shelters, Design of Campaign Graphics and Design of Mr. Sunny.

2016 Best of Show Addy Award Winner - Boston/Chicago Guerrilla Marketing Campaign
2016 Gold Addy Award Winner- Boston/Chicago Out-of-home & Ambient Media

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Starmark helped Greater Fort Lauderdale Convention & Visitors Bureau warm up Boston and Chicago this winter by beaming the beach into first-ever, live-broadcast interactive bus-shelter consumer activations, to bring a little #HelloSunny to some unsuspecting commuters in Boston and Chicago.

Transforming street corners into bright yellow “Hello Sunny” branded beach cabanas complete with heat lamps, custom-made benches designed to mimic the Fort Lauderdale Beach Wave Wall, and a digital monitor; the four-week live-activation campaign allowed for two-way communication via satellite broadcast between “Mr. Sunny,” swimsuit-clad models and Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau — who were all live on the beach under bright blue skies.

Inside the bus shelters, commuters were encouraged to take “selfies” with Mr. Sunny and share them with #HelloSunny to be entered to win a beach escape. Those who interacted with Mr. Sunny received free Hello Sunny beach swag, and six free trips to Greater Fort Lauderdale were given away on the spot! Additionally, radio remotes aired live coverage and street teams were on hand to engage passersby.

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale Convention & Visitors Bureau
Role: Design and Layout

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GET LOST IN THE UNDERGROUND
Discover the vibrant Underground scene in Greater Fort Lauderdale, where the fusion of sound and music, film and imagination, and art and fashion creates an immersive experience. Journey off the beaten path, exploring hidden gems and cultural hotspots, and emerge with a renewed perspective.

Starmark was entrusted with bringing this Underground movement to life in a captivating 62-page brochure, encapsulating the essence of Film, Music, Fashion, and all things Creative. The brochure's aesthetic mirrors the unconventional, with a grungy yet artful design that epitomizes the unexpected.

FILM - Greater Fort Lauderdale has swiftly risen as a premier choice for TV and film productions. With vibrant locations, an ideal climate, industry professionals, top-notch post-production facilities, and a can-do attitude, filming here is a seamless experience.

MUSIC - Immerse yourself in the deep currents of creativity woven into our DNA. Whether it's arena tour superstars or indie artists in hidden venues, musicians are drawn to the destination's creative energy. Anticipate groundbreaking performances at beachside festivals, warehouse jam sessions, garage galleries, and other unconventional venues. In the Underground, the stage knows no bounds.

FASHION - Make a bold statement as you reinvent your style with bohemian, runway-worthy looks found in unexpected spaces. Local and renowned designers showcase their creations in vintage airstreams, pop-up boutiques, and fashion events. Empowered by authenticity, these designers are on the verge of transforming the industry. Take inspiration and turn heads when the next season arrives.

CREATIVE - The vibrant streets of Underground Lauderdale have become a magnet for an emerging creative universe. Painters and innovators unleash their ideas, and curious minds evolve into future visionaries. Follow the Underground Create map to paint the town, discovering contemporary pieces around every corner. Choose your stops, from abstract murals to installations, and navigate the unknown. Along the way, you'll find that creativity shapes the aesthetic of each lush, local landscape.

Agency: The Partnership
Title: Associate Creative Director
Client: Naples Community Hospital
Role: Concept and Design

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Naples Community Hospital (NCH) Heart Institute entrusted us with the task of establishing a distinctive identity, setting it apart from the broader NCH brand and positioning it as the premier Heart Institute in South Florida. Our journey commenced with the creation of a unique brand mark exclusively tailored for the NCH Heart Institute (NHI).

We ingeniously incorporated the NCH "wave" into the design, seamlessly intertwining it with a heart motif. The result, our striking "wave heart," assumed a vibrant red hue, introducing a new and exclusive color to the NCH brand palette, reserved solely for the Heart Institute. Following the successful logo creation, we meticulously crafted a concise one-page brand guideline.

Our creative endeavors extended into a comprehensive campaign, featuring captivating footage and photos captured during a Naples photoshoot. This campaign manifested through :30 spots broadcasted locally in Florida, dynamic social and digital banners, and an array of collateral. Each element of the campaign was meticulously tailored around three key pillars of the Heart Institute: CRAFT, CARE, and EXPERIENCE.

Agency: The Partnership
Title: Associate Creative Director
Client: Naples Community Hospital
Role: Concept and Design

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Naples Community Hospital (NCH) Pediatrics approached us with the request to craft a brochure that seamlessly blends visual allure with informative content.

In response, we curated a stunning visual experience using a newly developed library of images. Inspired by the breathtaking ocean and beaches of Naples, we infused the brochure with a captivating watercolor, oceanic theme. The aesthetic choice was purposefully designed to resonate with expecting mothers and appeal to young children in search of pediatric care. Our goal was to create a brochure that not only informs but also engages and soothes its audience through a harmonious blend of imagery and information.

Agency: The Partnership
Title: Associate Creative Director
Client: American Dairy Association Indiana
Role: Concept and Design

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We were commissioned to craft the Cheese Pairing guide for the American Dairy Association Indiana, a project they undertake annually. This guide meticulously pairs local Indiana cheeses with wines that complement each cheese's robust flavor profile.

To enhance readability and user experience, we organized the diverse range of cheeses into five categories based on their degree of softness to hardness. To aid quick identification, we implemented a color-coded system for each section: Hard, Very Hard, Soft, Semi-soft, and Semi-soft to Hard.

Each cheese received its dedicated card, designed with a dual-sided layout. One side showcased a captivating image of the cheese along with an illustration suggesting the perfect wine pairing. On the flip side, a concise description of the cheese and wine was provided, accompanied by recommendations for other delightful libations.

Agency: The Partnership
Title: Associate Creative Director
Client: Maryland & Virginia Milk Producers Cooperative Association
Role: Design, Layout and Custom Icons

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In my capacity as the creative lead for this client, I crafted a unified aesthetic for their array of one-page informational sheets. Adhering closely to the brand's established guidelines, I meticulously curated a suite of visuals, seamlessly integrating existing branded icons while also creating custom ones to further elevate their brand identity.

Agency: Starmark | Award Winner - Gold Addy
Title: Sr. Art Director
Client: Karisma
Role: Concept and Design of Brand Mark and Restaurant’s Food Truck

2017 Gold Addy Award Winner - BRGRS Ph Restaurant Install

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In branding BRGRS.PH, we took inspiration from the Sensatori color palette as well as the singular deliciousness of its namesake food.

The “PH” looks as if it is written in ketchup. The food truck seems to be splattered with ketchup and his buddy mustard. And with burger choices this enticing, why hide them inside the menu? “The Dominican,” “The Oxtail” and other burger names line the top of the food truck.

Agency: Starmark
Title: Sr. Art Director
Client: Karisma Hotels, Azul Beach Resort Negril
Role: Concept, Design and Illustration

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Karisma Hotels entrusted us with the creation of the logo for Nesta Rasta Lounge, a Reggae-themed bar nestled within the picturesque Azul Beach Resort Negril in Jamaica. Drawing inspiration from the iconic Bob Nesta Marley and his timeless music, we delved into the creative process, crafting a variety of distinctive logos, each thoughtfully infused with his spirit.

The showcased logo, featuring the majestic lion, known as the Rasta lion, stands as the chosen symbol to represent Nesta Rasta Lounge. This emblem encapsulates the essence and character that perfectly aligns with the vision of Karisma Hotels for their vibrant and captivating establishment. As the most important symbol of Rastafarianism, the Rasta lion carries profound significance, adding depth and cultural resonance to the identity of the lounge.

Agency: The Partnership
Title: Associate Creative Director
Client: Batesville Indiana
Role: Concept, Logo and Campaign Design, and Photoshoot Direction

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DRIVING ECONOMIC DEVELOPMENT IN A CHANGING CITY
The City of Batesville in Indiana sought to drive economic development, retain and grow their workforce, establish Batesville as relevant to the greater global conversation, and attract new residents to their growing community.

We traveled to Indiana to discover Batesville for ourselves and learn more about everything Batesville had to offer. The insights we gathered there informed our “Discover Batesville” campaign, for which we repurposed existing assets like the city’s Facebook page to overhaul Batesville’s social media presence, hire and retain a photographer year round, and get word-of-mouth promotion.

The work we had done for the city was so well received that it inspired other local organizations to request the Partnership’s services. One of which was Ripley County Community Foundation which asked for a rebrand.

Agency: Starmark
Title: Sr. Art Director
Client: Viacom
Role: Concept, Design and Storyboards

2019 Marcom Honorable Mention - Animated NY Time Square Billboard

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DRIVING HOLIDAY BOOKINGS IN NEW YORK’S TIMES SQUARE

Nickelodeon Hotels & Resorts Punta Cana is the only Nickelodeon all-inclusive luxury beach resort in the Caribbean. The all-ages destination combines the modern, five-star pampering of Karisma Hotels & Resorts with the beloved playfulness of Nickelodeon.

The resort wanted to drive holiday bookings during the cold New York months of November and December along with the successful “Black” or “Green Friday” online campaigns. Starmark’s campaign leveraged an animated out-of-home Times Square billboard promoting the warm-weather destination with casual luxury, wrapped up as an enticing holiday gift. The creative stood out amidst the Times Square clutter with its blend of Nickelodeon playfulness and upscale resort beauty – all within a :15 second spot.

Agency: Starmark
Title: Sr. Art Director
Client: Marine Research Hub
Role: Concept, Design and illustration

2018 Communicator Award Winner - Distinction of Corporate Communications/Corporate Identity/Logo Non-Profit

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A BIG BRANDING TASK WITHIN A SMALL WINDOW
To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast.

The Starmark team developed a set of core values, personality and identity for the brand to inform the visual approach, helping to create and critique dozens of potential designs. Selected brandmark designs and mobile landing pages were tested with a focus group, refined and deployed – all within 2 months.

Agency: Starmark
Title: Sr. Art Director
Client: Karisma
Role: Illustration of Doodles

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Starmark was enlisted to help the property burst into the market and position itself as the ultimate destination for luxury vacations with a Nickelodeon twist. Features like world-class dining, a sleek modern design and indulgent amenities make Nickelodeon Hotels & Resorts Punta Cana an exciting and unique proposition, while being equally exciting opportunity for Starmark to develop multi-faceted messaging.

Agency: WMG Design
Title: Brand Director
Client: Erica Boom
Role: Illustrations

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We were delighted to embark on the creative journey of illustrating a children's book for the avid bike enthusiast, Erika Boom. During her pregnancy with her son, she conceived (yes, a playful nod there) and penned this heartwarming book, envisioning a shared passion for cycling between her and her expected little one.

In crafting the visuals, we dedicated ourselves to creating a captivating look and feel tailored to capture the imaginations of young readers. Employing a blend of thoughtfully designed patterns, shapes and vibrant colors, we aimed to provide not only visually stimulating but also aesthetically pleasing illustrations.

Our commitment extended to seamlessly weaving in the distinctive BOOM brand identity, ensuring that the vibrant, multi-colored stripes synonymous with all BOOM bikes became an integral part of the artistic tapestry. The result? A visually enchanting journey that mirrors the joy of pedaling through the pages of a delightful children's book.

Agency: Starmark
Title: Sr. Art Director
Client: Fort Lauderdale-Hollywood International Airport
Role: Concept, Brandmark, Design of Print and Digital As Well As All On-Site Signage

2019 Platinum Marcom Award Winner - Brand Awareness Campus Graphics and Signage

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FLL and Starmark have launched a comprehensive new communications campaign, along with upgraded airport brand identity, to spread the word throughout South Florida about major safety upgrades every visitor will experience on their next visit.

Updates include new pedestrian crosswalk signal systems on Level 1; ADA ramps, overhead lighting and larger curbside passenger waiting areas; and new signal systems, ad signs and pavement markings to help vehicles move through safer and more efficiently.

Starmark developed an integrated campaign, rigorously testing brand marks, copy versions and designs with audiences to determine which proved the most appealing and easiest to understand.

The campaign’s distinctive “Safety First” brandmark and tag resonated best: emphasizing FLL’s mission and linking all roadside, terminal and offsite components. Street lines play to crosswalks and roads and utilize orange as a globally-recognized color for in-progress roadwork.

The onsite campaign is a clear “show and tell”, conveying what guests should do, featuring vivid color, fun personality and safety iconography reminiscent of recognizable street signs.

Agency: Nscheiner Studios
Title: Brand/Packaging Director
Client: DrinkCo
Role: Concept & Design of Brands and Packaging

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AMMO Energy Shots emerged as the brainchild of Drinkco, boasting a trio of exhilarating flavors: Fruit Punch, Citrus Ice, and Blu Razz. When these distinct tastes converged, they birthed a sensational new flavor, The Purple Dragon.

Within this project, I assumed a multifaceted role, spearheading the design and mechanics of both the bottle and box packaging. Additionally, I crafted enticing flavor descriptions and brought to life the captivating 3-headed dragon icon through meticulous design and creation.

FRUIT PUNCH
AMMO UP! Loaded with caffeine and flavor, our Red Punch packs just that... a heck of a PUNCH! This great tasting red concoction will give you such power you’ll think you can take on that tattooed faced boxer himself (But don’t try to. The whole ear thing. Just don’t)

CITRUS ICE
AMMO UP! Citrus Ice is our little albino baby. Don’t let the lack of pigment fool you. This baby’s packin’ a great lemon-lime taste and enough caffeine to put Juan Valdez, and his little mule, to shame.

BLU RAZZ
AMMO UP! Blu Razz is a lively shot of blue razzberry flavor. It’s cool blue color is reminiscent of a famous window cleaner yes, but we promise you Blu Razz has a heck of a lot more flavor and caffeine (Do not drink window cleaner. Just take our word for it. Please).

Agency: Starmark
Title: Sr. Art Director
Client: Stiles
Role: Concept and Design

2019 Platinum Marcom Award Winner - The Main - Brand Platform, Naming and Brand Mark

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The logo for The Main Las Olas best captures the property’s key value proposition. It puts a flag in the ground: taking ownership of the neighborhood. We will be downtown’s beacon: drawing bright minds, trendsetters, disruptors, innovators and influencers to live, work and play. Where business gets done. Playtime goes into overtime. And life downtown happens.

The two pillars comprising the “M” symbolize its dual mission—a visual representation of two buildings, one commercial and the other residential, connected by a central event space and common area. The design also emphasizes its forward thinking structural points, from low-reflectivity glass to higher-than-usual office ceilings.

Agency: Starmark
Title: Sr. Art Director
Client: Broward Performing Arts Foundation
Role: Concept, Brandmark, Design of Collateral, Design of All On-Site Signage

2018 Silver Addy Award Winner - Fundraising Campaign for the Parker

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On the evening of February 6, 1967, Parker Playhouse opened its doors and raised the curtain on its first production, Neil Simon’s The Odd Couple. Fifty years later, the iconic Fort Lauderdale venue needed to be restored and renovated for the 21st century.

Motivated by Starmark’s work on the ENCORE! capital campaign which raised more than $60 million to renovate the Broward Center for the Performing Arts in 2014, the Broward Performing Arts Foundation invited Starmark to create a marketing campaign that would capture the exciting transformation to come and launch them toward their $25 million goal.

Working with our client, we came up with ACT II. In the theater, the second act is when things get interesting. In life, a “second act” means a new beginning. Both were true for the Parker. ACT II signified the start of a new era.

We raised the curtain on the ACT II campaign with an original logo, print ads, onsite signage, take-one brochures and a 16-page brochure that told the story of the Parker’s past and future. Each piece was designed to convey the importance of the project and the benefits of giving for all levels of donors.

Agency: Starmark
Title: Sr. Art Director
Client: Nova Southeastern University
Role: Concept, Design and Oversaw Fabrication

2019 2 Silver Addy Award Winner - Art Direction and Guerrilla Marketing

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In this project, my primary role involved reimagining the appearance and design of the NSU mascots, which encompassed both the Athletic mascot, Razor, and the children's mascot, Sharkey. The client had specific preferences: they wanted Razor to transition away from the existing "Muppet-like" appearance and adopt a more "superhero" aesthetic. For Sharkey, the objective was to create an endearing, cuddly, and approachable mascot tailored for children. Once the design phase concluded, I assumed responsibility for overseeing the costume production process and providing approvals for the various design iterations.

As you continue to scroll down, you'll encounter the designs that have received the client's seal of approval, accompanied by a collection of my initial sketches.

Agency: Starmark
Title: Sr. Art Director
Client: Nova Southeastern University
Role: Concept, Design and Illustration

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Once the NSU mascots were brought to life in costume form, I took on the additional responsibility of crafting vector graphic versions to be employed for merchandise and various promotional materials, spanning both print and social media platforms.

Agency: Starmark
Title: Sr. Art Director
Client: Greater Fort Lauderdale Convention & Visitors Bureau
Role: Concept of Activation, Design of Pedi cabs and Illustration of Music “Dudes”

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UNDERGROUND LAUDERDALE ROCKS THE HOUSE AT SXSW

Greater Fort Lauderdale is way more than sun and sand. That message came through loud and clear for artists and music fans during this year’s SXSW in Austin, Texas.

Starmark worked with Underground Lauderdale (an initiative of the Greater Fort Lauderdale/ Broward Office of Film and Entertainment) and the Riptide Music Festival to put the edge and diversity of the city’s music scene in front of a broad national audience at the premier annual showcase of all things entertainment.

Agency: Sapient
Title: Associate Creative Director
Client: Travelers Auto Insurance
Role: Concept, Storyboards, Casting, Pre and Post Production and On-site for Filming

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This campaign provided an opportunity for individuals to express what truly mattered to them, be it their children, their homes, their pets, and more. It also highlighted how Travelers could assist in safeguarding their loved ones and the fruits of their hard work.

To craft the television commercials, the concept revolved around orchestrating a massive, city-wide event where everyday people would pause, exit their vehicles, and articulate their most cherished priorities. It was a moment for them to underscore how Travelers' iconic red umbrella was there to shield the vital aspects of their lives.

Our team delved deeper into this narrative and developed three distinct scenarios: The Park, The Stadium, and the City (Anthem), each of which ultimately evolved into the nationwide and regional television advertisements broadcast by Travelers.

Agency: Nscheiner Studios
Title: Senior Art Director
Client: Mellow Fellow
Role: Concept & Designs

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Guided by the brand’s identity and vision, I embarked on a journey of creativity within the confines of established brand guidelines. With careful attention to detail, I ensured that each packaging design harmonized seamlessly with the brand’s essence, utilizing its designated colors and fonts to evoke a sense of familiarity and authenticity. By adhering to these guidelines, I not only demonstrated my ability to work within established parameters but also showcased my knack for infusing creativity within constraints.

This project served as both a creative endeavor and a professional challenge. Tasked with designing packaging concepts as part of a test project for a coveted position within a renowned company, I seized the opportunity to showcase my design prowess and passion for innovation. Inspired by the company’s new buttery formulation, crafted to enhance the dabbing experience and elevate the effects of THCa, I embarked on a journey of ingenuity. Each design within my portfolio tells a story of meticulous craftsmanship and unwavering dedication to excellence.